Super Bowl LIV is approaching, and you can feel the excitement in the air. People are searching for their details and other information like crazy over the search engines and social forums. It’s one of the most significant sporting events in America, and people from all over the globe watch it. Now, that means it has international viewership, and nobody actually can predict what would be the total quantum of people viewing it.
Well, that’s what advertisers are looking for. Such a significant event comes with massive marketing and advertising opportunities. If you believe the market logic, then Fox is charging a whopping USD 5.6 million for a 30-second spot. Guess what! They have sold their entire advertising inventory. That means if you, as a brand, want an advertising spot for Super Bowl LIV on Fox, then either you will not get it or you have to pay a premium.
Now, if the inventory is sold, then let’s have a glimpse of who bought it. That would be fun, won’t it?
About Super Bowl 2020 Commercials/Ads
Superbowl LIV is full of excitement and surprises for sure. The game is grand, and things get even better on the commercial end. This year the ad inventory has mostly been purchased by players in the automotive, technology, beverages, CPG, retail, and telecommunication companies. However, this is the trend that has been observed in previous years also. This year things are a bit different as many unique niche and brands are purchasing the advertising inventory. So, you would be seeing some brands advertising during the Super Bowl LIV, which you didn’t expect.
The market grapevine tells us, although we are not sure about it that Coco-cola, Anheuser-Busch InBev, Avocados From Mexico, Hyundai, Kia, Porsche (Volkswagon), WeatherTech, etc have also booked prime advertising slots. We are sure that although unconfirmed we would surely be witnessing some super creative advertising from these brands.
A daring Twist in Communication by A Killer Brand
Kellogg’s has been a regular advertiser during the previous two Super Bowl events. As a brand, however, they have only advertised for a single product; this year, it will be a bit different with Pop-Tarts taking the top advertising spot. High contrast from the trend as the game is generally associated with nachos, pizza, and chicken wings. However, Kellogg’s will feature its dessert offerings for breakfast during the games.
That surely is a daring attempt at advertising, well! Marketing and advertising have always been about experimenting and taking calculated risks. That seems to be the case with Kellogg’s for sure.
Blessing in Disguise for Kellogg’s
That’s the story of one brand; we are sure there are many other brands advertising also. However, for privacy reasons apart from Kellogg’s and Pop-tarts, the name of other brands have been kept private. This, however, seems to be working for Kellogg’s as far as organic reach is concerned. Since people want to know about advertising during Super Bowl LIV and their advertisers and the only information that is available is about Pop-Tarts, so they get super publicity mileage even before the games start. Pop-Tarts is a name that will surely be remembered globally due to Super Bowl LIV. We hope Kellogg’s have plans for launching the product in overseas markets, as this event will help them enter the markets very quickly.
Huge game with huge expectations from the fans and the business community alike, Let’s see how things roll!